๐Ÿค– ืžื“ืจื™ืš ื”ื’ื“ืจืช ื‘ื•ื˜ ืฉื™ื—ื” (Chatbot) ื‘ื‘ื™ื–ื‘ื•ืกื˜ V2

May 15, 2025โ€ข3 min read

ื‘ื•ื˜ ื”ืฉื™ื—ื” ืฉืœ ื‘ื™ื–ื‘ื•ืกื˜ ืžืืคืฉืจ ืœืš ืœื”ืคืขื™ืœ ืžืขื ื” ืื•ื˜ื•ืžื˜ื™ ื—ื›ื ื‘ืฆ'ืื˜, ืœื”ื•ื‘ื™ืœ ืฉื™ื—ื•ืช, ืœืืกื•ืฃ ืœื™ื“ื™ื, ืœืขื ื•ืช ืขืœ ืฉืืœื•ืช, ื•ืืฃ ืœื‘ืฆืข ืคืขื•ืœื•ืช ืžืชืงื“ืžื•ืช ื›ืžื• ืงื‘ื™ืขืช ืคื’ื™ืฉื•ืช ื•ื”ืคืขืœื” ืฉืœ ืื•ื˜ื•ืžืฆื™ื•ืช.

ืžื“ืจื™ืš ื–ื” ื™ืกื‘ื™ืจ ืฉืœื‘ ืื—ืจ ืฉืœื‘ ื›ื™ืฆื“ ืœื”ืคืขื™ืœ ื•ืœื”ื’ื“ื™ืจ ืืช ื”ื‘ื•ื˜ ื”ื—ื“ืฉ, ืื™ืœื• ืืคืฉืจื•ื™ื•ืช ืงื™ื™ืžื•ืช, ื•ื‘ืื™ืœื• ืขืจื•ืฆื™ื ื”ื•ื ืคื•ืขืœ.


๐Ÿšช ืฉืœื‘ ืจืืฉื•ืŸ: ืื™ืš ื ื›ื ืกื™ื ืœื”ื’ื“ืจื•ืช ื”ื‘ื•ื˜?

  1. ื’ืฉ ืœืœื•ื— ื”ื ื™ื”ื•ืœ ืฉืœ ื‘ื™ื–ื‘ื•ืกื˜.

  2. ืขื‘ื•ืจ ืœืชืคืจื™ื˜ ื”ืฆื“ื“ื™ ื•ืœื—ืฅ ืขืœ AI Agents.

  3. ื‘ื—ืจ ื‘ืœืฉื•ื ื™ืช ืฆ'ืื˜ ืฉื™ื—ื” (Chatbot).

  4. ืœื—ืฅ ืขืœ Create Bot ื›ื“ื™ ืœื”ืงื™ื ื‘ื•ื˜ ื—ื“ืฉ ืื• ื‘ื—ืจ ื‘ื•ื˜ ืงื™ื™ื ืœืขืจื™ื›ื”.


๐ŸŒ ื‘ืื™ืœื• ืขืจื•ืฆื™ื ื”ื‘ื•ื˜ ืคื•ืขืœ?

ื›ื™ื•ื ื ื™ืชืŸ ืœื”ืคืขื™ืœ ืืช ื”ื‘ื•ื˜ ื‘ืฆ'ืื˜ื™ื ื ื›ื ืกื™ื ืžื”ืขืจื•ืฆื™ื ื”ื‘ืื™ื ื‘ืœื‘ื“:

๐Ÿ’ฌ Website Chat Widget (SMS Chat) ื”ื‘ื•ื˜ ืคื•ืขืœ ื‘ืืชืจ ืฉืœืš ื‘ืฆ'ืื˜ ืฉื ืžืฆื ื‘ืคื™ื ื” ืฉืœ ื”ืืชืจ. ืžืขื•ืœื” ืœืื™ืกื•ืฃ ืœื™ื“ื™ื ื•ื–ืžื™ื ื•ืช ืžื™ื™ื“ื™ืช ืœืžื‘ืงืจื™ื.
๐Ÿ“ฑ ื•ื•ืื˜ืกืืค ื”ื‘ื•ื˜ ืžืฉื™ื‘ ืื•ื˜ื•ืžื˜ื™ืช ืœื”ื•ื“ืขื•ืช ื ื›ื ืกื•ืช ื‘ื•ื•ืื˜ืกืืค ืขืกืงื™ (ืžื•ืคื™ืข ื‘ืžืขืจื›ืช ื›-SMS).
๐Ÿ“˜ Facebook Messenger ืžืืคืฉืจ ืœื‘ื•ื˜ ืœืขื ื•ืช ืขืœ ื”ื•ื“ืขื•ืช ื‘ื“ืฃ ืคื™ื™ืกื‘ื•ืง ืขืกืงื™.
๐Ÿ“ท Instagram DM ืžืฉื™ื‘ ืœื”ื•ื“ืขื•ืช ืคืจื˜ื™ื•ืช ืฉืžืชืงื‘ืœื•ืช ื‘ื—ืฉื‘ื•ืŸ ืื™ื ืกื˜ื’ืจื ืขืกืงื™.
๐Ÿ“ Live Chat ืžืืคืฉืจ ืœื‘ื•ื˜ ืœืคืขื•ืœ ื‘ืฆ'ืื˜ ื—ื™ ื‘ืืชืจ ืื• ื‘ืืคืœื™ืงืฆื™ื” ื‘ื”ืชืื ืœื—ื™ื‘ื•ืจ ื”ืžื•ื’ื“ืจ.

๐Ÿ“Œ ื›ื™ืฆื“ ืžื•ืกื™ืคื™ื ืื• ืžืกื™ืจื™ื ืขืจื•ืฆื™ื?

  • ื‘ืจืฉื™ืžืช ื”ืขืจื•ืฆื™ื ืฉืœ ื”ื‘ื•ื˜ (ื‘ืชื•ืš ืขืžื•ื“ ื”ื”ื’ื“ืจื•ืช ืฉืœื•) ื ื™ืชืŸ ืœืœื—ื•ืฅ ืขืœ ื›ืคืชื•ืจ โž• ื›ื“ื™ ืœื”ื•ืกื™ืฃ ืขืจื•ืฅ, ืื• ืขืœ โŒ ื›ื“ื™ ืœื”ืกื™ืจ ืขืจื•ืฅ ืคืขื™ืœ.

  • ื›ืœ ื‘ื•ื˜ ื™ื›ื•ืœ ืœืคืขื•ืœ ื‘ื™ื•ืชืจ ืžืขืจื•ืฅ ืื—ื“.

๐Ÿ›‘ ืฉื™ื ืœื‘: ืื™ืŸ ื›ืคืชื•ืจ ื”ืคืขืœื”/ื›ื™ื‘ื•ื™ (ON/OFF) ืืœื ืจืง ื ื™ื”ื•ืœ ืฉืœ ื”ืขืจื•ืฆื™ื ื”ืคืขื™ืœื™ื ืœืคื™ ื”ืฆื•ืจืš.


โš™๏ธ ืžื” ื›ื•ืœืœื•ืช ื”ื’ื“ืจื•ืช ื”ื‘ื•ื˜?

ืžืฆื‘ ืคืขื•ืœื”:

  • Off โ€“ ื”ื‘ื•ื˜ ื›ื‘ื•ื™ ืœื’ืžืจื™.

  • Suggestive โ€“ ื”ื‘ื•ื˜ ืžืฆื™ืข ืชื’ื•ื‘ื”, ื•ืืชื” ื‘ื•ื—ืจ ื”ืื ืœืฉืœื•ื— ืื•ืชื”.

  • Auto-Pilot โ€“ ื”ื‘ื•ื˜ ืขื•ื ื” ืื•ื˜ื•ืžื˜ื™ืช ืœืฉื™ื—ื”.

ื”ื’ื“ืจื•ืช ืžืชืงื“ืžื•ืช:

ื”ื’ื“ืจื” ื”ืกื‘ืจ Response Delay ื”ืฉื”ื™ื™ื” ืœืคื ื™ ืฉืœื™ื—ืช ืชื’ื•ื‘ื”, ื‘ื™ืŸ 0 ืœ-5 ืฉื ื™ื•ืช. Max Replies per Conversation ื”ื’ื‘ืœืช ืžืกืคืจ ื”ืชื’ื•ื‘ื•ืช ืฉื‘ื•ื˜ ื™ื›ื•ืœ ืœืฉืœื•ื— ื‘ืฉื™ื—ื” ืื—ืช. ื‘ืจื™ืจืช ืžื—ื“ืœ: 5. ื ื™ืชืŸ ืœื‘ื—ื•ืจ 1โ€“10.


๐ŸŽฏ ืžื˜ืจืช ื”ื‘ื•ื˜ ื•ื”ื”ื ื—ื™ื•ืช

  • Bot Goal โ€“ ืชื™ืื•ืจ ืงืฆืจ ืฉืœ ืžื” ื”ื‘ื•ื˜ ืฆืจื™ืš ืœื”ืฉื™ื’. ืœื“ื•ื’ืžื”: "ืœืงื‘ื•ืข ืคื’ื™ืฉื” ืœื™ื™ืขื•ืฅ ืจืืฉื•ื ื™" ืื• "ืœืžื›ื•ืจ ืงื•ืจืก ื“ื™ื’ื™ื˜ืœื™".

  • Bot Instructions โ€“ ื”ืžืงื•ื ื‘ื• ืžื’ื“ื™ืจื™ื ืืช ื”ืกื’ื ื•ืŸ, ืชื•ื›ืŸ, ื˜ื•ืŸ ื“ื™ื‘ื•ืจ, ื•ืžื” ืžื•ืชืจ ื•ืืกื•ืจ ืœื”ื’ื™ื“ ืœื‘ื•ื˜. ืืคืฉืจ ืœื›ืœื•ืœ:

    • ืฉื™ืจื•ืชื™ื ื•ืžื—ื™ืจื™ื

    • ืชืฉื•ื‘ื•ืช ืžื•ื›ื ื•ืช

    • ืžื’ื‘ืœื•ืช ื—ื•ืงื™ื•ืช

    • ืžื™ืœื™ื ืฉืืกื•ืจ ืœื”ื–ื›ื™ืจ

    • ืื™ืš ืœื”ืคื ื•ืช ืœืกื•ื›ืŸ ืื ื•ืฉื™ ื•ืขื•ื“.


๐Ÿง  ื—ื™ื‘ื•ืจ ืœืžืื’ืจื™ ื™ื“ืข (Knowledge Bases)

ื‘ื‘ื™ื–ื‘ื•ืกื˜ ื ื™ืชืŸ ืœื—ื‘ืจ ืœื›ืœ ื‘ื•ื˜ ืžืกืคืจ ืžืื’ืจื™ ืžื™ื“ืข โ€“ ืขื“ 7 ืœื›ืœ ื‘ื•ื˜.

ืื™ืš ื™ื•ืฆืจื™ื ืžืื’ืจ ืžื™ื“ืข ื—ื“ืฉ?

  1. ืขื‘ื•ืจ ืœืชืคืจื™ื˜ ื”ืจืืฉื™ Knowledge Bases.

  2. ืœื—ืฅ ืขืœ Create Knowledge Base.

  3. ื”ื’ื“ืจ ืฉื ื•ืชื™ืื•ืจ ืœืžืื’ืจ.

  4. ืœื—ืฅ Save & Continue.

ืžื” ืืคืฉืจ ืœื”ื•ืกื™ืฃ ืœืžืื’ืจ?

  • ืืชืจื™ื (URLs) โ€“ ื”ื•ืกืฃ ืงื™ืฉื•ืจื™ื ืฉื”ื‘ื•ื˜ ื™ืกืจื•ืง ื•ื™ืœืžื“ ืžื”ื.

  • Google Docs โ€“ ืžืกืžื›ื™ื ืžืฉื•ืชืคื™ื ืขื ื”ืจืฉืื•ืช "Anyone with the link".

  • ืฉืืœื•ืช ื•ืชืฉื•ื‘ื•ืช (FAQs) โ€“ ื”ื–ื ื” ื™ื“ื ื™ืช ืฉืœ ืฉืืœื•ืช ื•ืชืฉื•ื‘ื•ืช ืžื•ืชืืžื•ืช.

  • ืฉื™ืœื•ื‘ ืžืงื•ืจื•ืช ืžืจื•ื‘ื™ื โ€“ ืืคืฉืจ ืœืฉืœื‘ ื›ืžื” ืกื•ื’ื™ื ื‘ื›ืœ ืžืื’ืจ.

๐Ÿ’ก ื ื™ืชืŸ ืœื™ืฆื•ืจ ืขื“ 15 ืžืื’ืจื™ ืžื™ื“ืข ืฉื•ื ื™ื ื•ืœื—ื‘ืจ ืขื“ 7 ืžื”ื ืœื›ืœ ื‘ื•ื˜.


๐Ÿ” ื ื™ื”ื•ืœ ืžืขื‘ืจ ื‘ื™ืŸ ื‘ื•ื˜ื™ื / ืกื•ื›ื ื™ื ืื•ื˜ื•ืžื˜ื™ืช

ื ื™ืชืŸ ืœื™ืฆื•ืจ ืžืกืคืจ ื‘ื•ื˜ื™ื ื•ืœื—ืœืง ืืช ื”ืžืฉื™ืžื•ืช ื‘ื™ื ื™ื”ื.

ืœื“ื•ื’ืžื”:

  • ื‘ื•ื˜ ืจืืฉื™: ืžืงื‘ืœ ืืช ื›ืœ ื”ืฉื™ื—ื•ืช ื”ื ื›ื ืกื•ืช, ืžื‘ืฆืข ืกื™ื ื•ืŸ ืจืืฉื•ื ื™.

  • ื‘ื•ื˜ ืžื‘ืฆืขื™ื: ืžื•ืคืขืœ ื›ืืฉืจ ื”ืœืงื•ื— ื”ื’ื™ืข ืžืžื‘ืฆืข ืžืกื•ื™ื ืื• ืคืจืกื•ื ื™ื™ืขื•ื“ื™.

  • ื‘ื•ื˜ ืชืžื™ื›ื”: ืžื•ืคืขืœ ื›ืืฉืจ ื”ื‘ื•ื˜ ืžื–ื”ื” ืžื™ืœื™ื ื›ืžื• "ื‘ืขื™ื”", "ืฉื™ืจื•ืช", "ืœื ืขื•ื‘ื“".

ืื™ืš ืžื‘ืฆืขื™ื ืžืขื‘ืจ ื‘ื™ืŸ ื‘ื•ื˜ื™ื?

ื‘ืืžืฆืขื•ืช ืื•ื˜ื•ืžืฆื™ื” (Workflows):

  1. ืฆื•ืจ Trigger ืžืกื•ื’ "Customer replied".

  2. ื”ื•ืกืฃ ืชื ืื™ (IF/ELSE) ืฉื‘ื•ื“ืง ืืช ืชื•ื›ืŸ ื”ื”ื•ื“ืขื” ืื• ื”ืชื’ื™ืช ืฉืœ ื”ืœืงื•ื—.

  3. ื”ื•ืกืฃ ืคืขื•ืœื” Assign AI Agent โ€“ ื•ื‘ื—ืจ ืืช ื”ื‘ื•ื˜ ื”ืจืฆื•ื™ ืœื”ืžืฉืš.

โœ… ื‘ืฆื•ืจื” ื–ื• ื ื™ืชืŸ ืœื™ืฆื•ืจ ื—ื•ื•ื™ื™ืช ืฉื™ื—ื” ื—ื›ืžื” ื•ืจืœื•ื•ื ื˜ื™ืช ืœืคื™ ืžืงื•ืจ ื”ืคื ื™ื™ื”, ืกื•ื’ ื”ืœืงื•ื— ืื• ืชื—ื•ื ื”ื”ืชืขื ื™ื™ื ื•ืช ืฉืœื•.


๐Ÿงช ื‘ื“ื™ืงื” ื•ืื™ืžื•ืŸ ื”ื‘ื•ื˜ ื‘ื–ืžืŸ ืืžืช

  • ื‘ืขืžื•ื“ ื”ื”ื’ื“ืจื•ืช ืฉืœ ื›ืœ ื‘ื•ื˜ ื ื™ืชืŸ ืœื‘ื“ื•ืง ืืช ื”ืชื’ื•ื‘ื•ืช ืฉืœื• ื‘ืฉื™ื—ื” ืžื“ื•ืžื”.

  • ื ื™ืชืŸ ืœืชืช ืžืฉื•ื‘ ืœื›ืœ ืชืฉื•ื‘ื” (ื—ื™ื•ื‘ื™ ืื• ืฉืœื™ืœื™) ื›ื“ื™ ืœืฉืคืจ ืืช ื”ืื™ืžื•ืŸ.

  • ื”ื‘ื•ื˜ ื™ืœืžื“ ืžื”ืžืฉื•ื‘ ื•ื™ืฉืคืจ ืืช ืื™ื›ื•ืช ื”ืชืฉื•ื‘ื•ืช ืœืื•ืจืš ื–ืžืŸ.


๐Ÿ“ก ื—ื™ื‘ื•ืจ ื”ื‘ื•ื˜ ืœืื•ื˜ื•ืžืฆื™ื•ืช ื•ืคืขื•ืœื•ืช ื‘ืžืขืจื›ืช

  • ื ื™ืชืŸ ืœืฉืœื‘ ืืช ื”ื‘ื•ื˜ ื‘-Workflows ื›ื“ื™ ืœื‘ืฆืข ืคืขื•ืœื•ืช ื‘ืขืงื‘ื•ืช ืฉื™ื—ื”.

  • ืœื“ื•ื’ืžื”: ืฉืœื™ื—ืช ื”ื•ื“ืขื”, ืขื“ื›ื•ืŸ ืฉื“ื”, ืงื‘ื™ืขืช ืคื’ื™ืฉื” ืื• ื”ืงืคืฆื” ืœื ืฆื™ื’.


โœ… ื“ื’ืฉื™ื ืœืกื™ื•ื

  • ื”ื‘ื•ื˜ ืคื•ืขืœ ืจืง ื‘ืขืจื•ืฆื™ื ืฉื ื‘ื—ืจื• ื‘ืคื•ืขืœ โ€“ ืื™ืŸ ื›ืคืชื•ืจ ON/OFF ืœื›ืœ ืขืจื•ืฅ.

  • ื›ืœ ื‘ื•ื˜ ื™ื›ื•ืœ ืœืคืขื•ืœ ื‘ื›ืžื” ืขืจื•ืฆื™ื ื‘ืžืงื‘ื™ืœ, ืืš ื›ืœ ื‘ื•ื˜ ืžื•ื’ื‘ืœ ืœืขื“ 7 ืžืื’ืจื™ ืžื™ื“ืข.

  • ื ื™ืชืŸ ืœื™ืฆื•ืจ ืžืกืคืจ ื‘ื•ื˜ื™ื ื•ืœื”ืขื‘ื™ืจ ืฉื™ื—ื•ืช ื‘ื™ื ื™ื”ื ื‘ืืžืฆืขื•ืช Workflows.

  • ืžื•ืžืœืฅ ืœื”ื’ื“ื™ืจ ื‘ืงืคื™ื“ื” ืืช ื”ื”ื ื—ื™ื•ืช ื•ื”ืžื˜ืจื•ืช ื›ื“ื™ ืœื”ื‘ื˜ื™ื— ืชืฉื•ื‘ื•ืช ืžื“ื•ื™ืงื•ืช.

ืจื•ืฆื” ืฉื ืขื–ื•ืจ ืœืš ืœื‘ื ื•ืช ื‘ื•ื˜ ืฉืžืชืื™ื ืœืขืกืง ืฉืœืš? ืื ื—ื ื• ื›ืืŸ ื‘ืฉื‘ื™ืœืš ๐Ÿš€

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